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Electronic commerce or e-commerce is a business model that allows companies and people to buy and sell stuff over the internet (sometimes written as eCommerce). In all four of the following main business segments, e-commerce works:
E-commerce, which can be carried out on laptops, tablets, or smartphones, can be called a digital equivalent of shopping for mail-order catalogues. Via e-commerce purchases, including books, music, plane tickets, and financial services such as stock investing and online banking, almost every imaginable product and service is available. As such, it is considered a technology which is very disruptive.
Through offering cheaper and more reliable delivery platforms for their goods or services, e-commerce has helped companies develop a broader market presence. The mass retailer Target, for instance, has added an online shop to its brick-and - mortar presence that allows consumers to buy everything from clothing to coffee makers to toothpaste to action figures.
By comparison, with an e-commerce - based model of online sales and product distribution, Amazon launched its company. Not to be outdone, through their own personal websites, individual sellers have increasingly engaged in e-commerce transactions. Finally, digital markets such as eBay or Etsy act as portals that put together multitudes of buyers and sellers to transact business.
E-commerce offers consumers the following advantages:
E-commerce carries the following disadvantages: