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Our managed WordPress hosting comes with free SSL certificates, using an SSL certificate has a range of benefits, from improved visitor trust, to better search engine rankings, as well as keeping data transmitted between your website and your visitors more secure.
Websites which are protected by an SSL certificate will show up in your web browser as secure, the padlock icon will show and let your visitors know that you are protected by SSL encryption, this is likely to make them trust you more than a website which is served over http and shows as insecure in web browsers.
When using an SSL certificate, data sent between your visitors and your website will be encrypted, this makes it a lot harder for hackers to perform "middle-man" style attacks, where they intercept data sent between you and your customers in order to steal information, or perform other malicious actions.
Since Google's update which notifies users of an "insecure website" when visiting over htpps (as opposed to the old method which notified them when a website was secure), having an SSL certificate has become one of the ranking factors. This means that a website being served over SSL is likely to perform better in the search engine rankings than one which does not have an SSL certificate.