The location of the WordPress hosting server makes the most difference when your audience is further away.
For example, say your audience is based in the UK, but you pick a provider that uses data centres
in America, the time it takes to send your website and display it to your audience in the UK increases. This increase in loading times is known as latency or a delay in Time To First Byte (TTFB).
When you choose a UK WordPress hosting provider such as WPOwl, your hosting is set up in the same target area as your audience.